Why it matters to employees
56% of affected employees go in late, leave early, or take unplanned time off. A Caregiving ERG makes it safe to say: I need help.
For HR and Benefits Teams
Your company already has a caregiving crisis. This ERG makes it visible and actionable.
A Sandwich Generation Caregiving ERG gives employees a place to be seen, without having to raise their hand in a meeting.
Get the free ERG guide
The caregiving crisis is already in your building
50%
of employed caregivers' supervisors have no idea
Source: AARP/NAC, July 2026
Only 13%
of employers offer any eldercare referral services
Source: SHRM 2025
23M
working Americans provide eldercare, more than provide childcare
Source: Area Agency on Aging, June 2025
Why it matters to HR
You cannot retain employees you cannot see. An ERG surfaces the population so you can actually serve them.
Why now
Elder care-related legal requests more than doubled since 2022 and are now the top area of law at LegalShield (June 2026). The wave is already here.
What's inside the ERG Setup Guide
Phase 1
Foundation Building
- Find your core team of 3 to 5 passionate colleagues
- Secure executive sponsorship with a personal caregiving connection
Phase 2
Launching Your ERG
- Create a simple structure with clear roles and term limits
- Plan your kickoff event: a lunch-and-learn with a relevant speaker
Phase 3
Growth and Sustainability
- Establish a regular cadence: monthly meetings, quarterly workshops
- Track metrics: member growth, event attendance, satisfaction surveys
Phase 1 · Weeks 1–2
Foundation
- ✓Executive sponsorship confirmed
- ✓Petunia connected to benefits portal
- ✓ERG charter drafted
Phase 2 · Weeks 3–4
Launch
- ✓Kickoff meeting held
- ✓Employee comms kit distributed
- ✓First resources available to members
Phase 3 · Month 2+
Growth
- ✓Regular meeting cadence established
- ✓Peer support network active
- ✓Utilization shared with leadership
Get the ERG Setup Guide
Free for HR and benefits teams.
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ERG Speaker Topics to Get You Started
Use these topics for your first year of ERG programming.
What Is Gerontology?
A plain-language introduction to aging science and what it means for your Loved One.
Medicare vs. Medicaid: What Families Need to Know
The coverage gap most families do not find out about until it is too late.
Navigating Assisted Living: The Family Decision Process
How to research, tour, and evaluate Communities as a family team.
Memory Care 101
What Memory Care is, when it is right, and how to have the conversation with your Loved One.
Legal and Financial Planning for Aging Parents
Power of attorney, wills, and what to get in order before a crisis forces the issue.
Supporting Caregivers at Work
How managers can recognize and respond when a colleague is managing an eldercare situation.
This list is a starting point. Petunia can connect your ERG with vetted speakers in each area. Book a 15-Min Demo to learn more.
[Placeholder: Stock Photo - ERG Speaker / Lunch-and-Learn Session (600x400)]