7 states now require Senior Living referral companies to disclose their fees to families. Read the state-by-state breakdown →

The eldercare benefit
your workforce already
needs.

Support your most seasoned, highest-impact employees through an Assisted Living or Memory Care decision for a parent, before it costs you their focus, and eventually their tenure.

Enhance your caregiving support. No contract. No software.

See how it works
135+
Employees per 1,000 actively managing a Senior Living decision right now, during business hours
Bureau of Labor Statistics
70+
Hours the average family spends on the search, almost entirely on company time
Petunia family research, 70+ families interviewed
85%
Of employees say a caregiving benefit could influence whether they stay or leave their employer
Care.com Future of Benefits Report 2026

Featured in and recognized by

Employee Benefits News, Eldercare Support: The Frontier in Family-Friendly BenefitsThe Atlanta Journal-Constitution, Businesses for Seniors in AtlantaHypepotamus: Atlanta AgeTech Startup Petunia LaunchesHealthcare Wayfinders Podcast: Grassroots LabsAgeTech ConnectFamTech
The Problem

You support every phase of life for your employees, except the one hitting your workforce hardest right now.

You offer mental health support, fertility benefits, and childcare assistance because those are established benefit categories with a clear playbook.

Eldercare doesn’t have one yet. Eldercare is unpredictable, stressful, and deeply personal for your employees and their families. Giving your employees the tools to make a confident Senior Living decision is a concrete signal that you’re supporting them in this part of life too, even if you don’t have all the answers for every situation.

70+

Hours spent researching Communities, largely during business hours: a second job they didn’t apply for.

1 in 5

Employees ages 45–64, your senior leaders, your institutional knowledge, your highest earners, actively navigating an Assisted Living or Memory Care decision right now

$17–33B

Annual employer productivity loss from working caregivers

63%

Of employed caregivers have already gone in late, cut hours, or stepped back at work because of it

“Progressive employers recognized mental health benefits before the utilization data proved it. Eldercare is that next moment.”

Catalyst, January 2026KPMG Care Economy Report, March 2026
The Four Phases

Structure for the process nobody plans for.

Petunia walks families through the Assisted Living and Memory Care search in four structured phases, from financial clarity and shortlisting to touring, to a confident decision the whole family can stand behind.

Phase 1

Onboarding & Financial Clarity

Before the search begins, a guided intake helps the family understand what care their Loved One actually needs, what it will cost, and which Communities are within reach. Weeks of searching the wrong options: avoided.

Phase 2

Community Discovery & Inbox Protection

A private email alias contacts Communities on the family's behalf. Responses are parsed and routed directly into each Community's detail page. No inbox chaos. Nothing lost.

Phase 3

Tour Intelligence & Real-Time Capture

Text Petunia on arrival at a Community. Photos, pricing sheets, and the 70-question checklist sync automatically to the right detail page. Every tour becomes a structured, searchable record.

Phase 4

Family Collaboration & Decision Intelligence

Every family member sees the same data. Petunia surfaces individual reactions, scores each Community, and generates a comparison report the whole family can review and agree on.

Ready to add Petunia to your benefits portfolio?

A 15-minute discovery call is all it takes. No commitment, no pressure.

Why Employers Choose Petunia

Why employers choose Petunia.

A zero-cost benefit designed to improve retention, reduce caregiver burnout, and support your Sandwich Generation employees, without adding a single task to your team’s plate.

Improves senior talent retention & reduces presenteeism

56% of affected employees go in late, leave early, or take unplanned time off to manage a caregiving decision. Supporting them keeps your most experienced people engaged.

Reduces elder caregiving stress & burnout

The search averages 70+ hours of research, tours, and coordination. Structure and expert guidance turn a second full-time job into a manageable process.

Supports equitable family benefits

23 million working Americans provide eldercare, more than provide childcare. Extending caregiving support to your Sandwich Generation employees closes a gap most benefits portfolios haven't caught up to yet.

Zero operational burden

No software to install, no contract, no admin lift. Petunia is added to your benefits enrollment like legal services or pet insurance. Employees activate directly, when they need it.

How It Works

From benefit enrollment to confident decision in four steps.

1

Employer adds Petunia to wellness portfolio

Zero-cost implementation. Employees access Petunia through standard benefits enrollment, just like legal services or pet insurance. No software to install.

2

Employee activates and invites their family

Set a goal and a target date. Invite siblings and other stakeholders. The Family Dashboard keeps everyone informed and the "lead child" in control.

3

Family researches, tours, and collaborates

Use shielded email to contact Communities. Tour with Petunia's proprietary 70-question checklist. Upload photos and notes the whole family can see.

4

Family makes a decision they can stand behind

Compare Communities on equal footing. Reach consensus as a family. Know the choice was made for the right reasons, with an objective record to stand on, not whatever a commission-driven service recommended.

The Question We Always Get

We’ve heard this question before. Here’s the straight answer.

How is this different from a care navigator?

We are additive, not competitive, providing guidance on a critical elder caregiving decision that is the highest ongoing cost (averaging $250,000–$500,000) and highest-stakes of them all. Generalist care navigators are built to cover everything, which means they're a mile wide and an inch deep on many topics, including this one.

Why Now

The timing isn’t early. It’s overdue.

38.2M

Americans providing unpaid eldercare, 24 million of them employed full-time

KPMG, March 2026

The mental health benefit didn’t wait for employers to ask for it. The most progressive benefits leaders saw the need, moved first, and built a competitive advantage from it. Eldercare is that same moment.

Greg Hearn
Founder, Petunia · Techstars All-Star Mentor 2023 & 2024
85%

Of employees say a caregiving benefit could influence their decision to change employers

Care.com, April 2026

“My mom was three states away. I was trying to run her search from my desk between meetings, and I had no idea if I was even making the right calls.”

Family Research Participant
Long-distance caregiver
19%

Of employees feel their eldercare needs are even recognized by their employer

Care.com, April 2026

Ready to add Petunia?

Your employees are navigating this
with or without you.

Half of your affected employees’ supervisors don’t even know they’re struggling. A 15-minute discovery call is all it takes to understand if Petunia is the right fit for your benefits portfolio. No commitment, no pressure.

Or email Greg directly: greg@usepetunia.com