Petunia · Insights and Resources
The Eldercare Benefit Blog
Practical guides for Total Rewards teams adding eldercare benefits, and for Sandwich Generation families navigating Assisted Living and Memory Care decisions.
Open Enrollment's Missing Challenge: The Eldercare Decision
BambooHR named 5 Open Enrollment challenges for 2026. Here's the sixth: the eldercare decision with no window, no menu, and no HR playbook.
Not Every Caregiver Is Caring For a Parent
Most eldercare benefits assume a son or daughter caring for a parent. Here's why that model misses a large, findable population of your employees.
The First Daughter: Eldercare's Hidden Workplace Cost
Meet the "First Daughter," the employee quietly managing a parent's care decisions. Here's what it's actually costing your workforce, and your company.
Eldercare vs. Childcare Benefits: 10 Key Differences
Eldercare and childcare get lumped together in benefits strategy, but they're structurally different. Here's what HR and benefits leaders need to know.
The 'Free' Referral Fallacy: Why Your Senior Care Benefit Might Be a Sales Engine
Your senior care benefit may be funneling employees into a commission-driven sales engine. What benefits leaders need to know about the referral fee conflict.
Why Elder Caregiving is the Workplace Crisis Nobody's Talking About
Elder caregiving is the hidden workplace crisis most employers miss. See how it strains your Sandwich Generation workforce, productivity, and retention.